| MAJOR SEARCH ENGINE SCORES | ||||
| RANK | TOP SITES* | YAHOO | MSN | LYCOS |
| 1 | carnival.com | 10 | 10 | 10 |
| 2 | rccl.com (Royal Caribb.) | 5 | 5 | 0 |
| 3 | ncl.com (Norwegian) | 5 | 5 | 5 |
| 4 | renaissancecruises.com | 0 | 0 | 0 |
| 5 | princess.com | 5 | 0 | 5 |
| 6 | hollandamerica.com | 0 | 10 | 0 |
| 7 | celebrity-cruises.com | 0 | 10 | 0 |
| 8 | premiercruises.com | 5 | 0 | 0 |
| 9 | windstarcruises.com | 0 | 10 | 0 |
|
POINT
TOTALS:
|
30 | 50 | 20 | |
| MAJOR SEARCH ENGINE SCORES | |||||
| RANK | TOP SITES* | NETSCAPE | EXCITE | ALTAVISTA | IWON |
| 1 | carnival.com | 10 | 0 | 5 | 10 |
| 2 | rccl.com (Royal Caribb.) | 5 | 0 | 5 | 0 |
| 3 | ncl.com (Norwegian) | 0 | 0 | 5 | 0 |
| 4 | renaissancecruises.com | 5 | 0 | 0 | 0 |
| 5 | princess.com | 10 | 0 | 5 | 0 |
| 6 | hollandamerica.com | 0 | 0 | 0 | 0 |
| 7 | celebrity-cruises.com | 0 | 0 | 5 | 0 |
| 8 | premiercruises.com | 0 | 0 | 5 | 10 |
| 9 | windstarcruises.com | 10 | 0 | 0 | 0 |
|
POINT
TOTALS:
|
40 | 0 | 30 | 20 | |
| MAJOR SEARCH ENGINE SCORES | |||||
| RANK | TOP SITES* | SNAP | DIRECTHIT | ASKJEEVES | |
| 1 | carnival.com | 10 | 10 | 10 | 10 |
| 2 | rccl.com (Royal Caribb.) | 10 | 5 | 10 | 0 |
| 3 | ncl.com (Norwegian) | 10 | 10 | 10 | 10 |
| 4 | renaissancecruises.com | 0 | 0 | 0 | 0 |
| 5 | princess.com | 5 | 5 | 10 | 0 |
| 6 | hollandamerica.com | 5 | 0 | 0 | 0 |
| 7 | celebrity-cruises.com | 5 | 10 | 10 | 5 |
| 8 | premiercruises.com | 0 | 0 | 5 | 0 |
| 9 | windstarcruises.com | 5 | 0 | 0 | 0 |
|
POINT
TOTALS:
|
50 | 40 | 55 | 25 | |
| Scoring criteria: |
| Compared against the 9 top websites*, points were awarded as follows: |
| Website appears in search engine's top 10 results = 10 POINTS |
| Website appears in search engine's next 10 results = 5 POINTS |
| Website is not listed, but a link is offered = 5 POINTS |
| Websites listed beyond the first 20 were not counted. |
| Notes: |
| 1. *PC Data ranking is based objectively on monthly unique visitors. |
| 2. Searches conducted on 4/5/00 with search string "cruise lines." |
| 3. Askjeeves.com tends to give 10 listings only. |