COMPARISON OF "CAR RENTAL" SEARCH RESULTS
AGAINST MAJOR SEARCH ENGINES

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  MAJOR SEARCH ENGINE RESULTS**
RANK TOP SITES* NAME YAHOO MSN LYCOS
1 hertz.com The Hertz Corporation na 4 link
2 avis.com Avis Rent-A-Car 2 6 link
3 drivebudget.com*** Budget Rent-A-Car 1 na link
4 alamo.com*** Alamo Rent-A-Car 10 na na
5 dollar.com Dollar Rent-A-Car 4 na na
6 nationalcar.com National Car Rental 3 5 link
7 enterprise.com Enterprise Rent-A-Car na 3 na
8 thrifty.com*** Thrifty Car Rental na na na
9 rent-a-wreck.com Rent-A-Wreck na 7 na
***indicates company has multiple, high-ranking websites
  
MAJOR SEARCH ENGINE RESULTS**
RANK TOP SITES* NETSCAPE EXCITE ALTAVISTA IWON
1 hertz.com see note 6 na link 3
2 avis.com see note 6 na link 4
3 drivebudget.com*** see note 6 7 link 6
4 alamo.com*** see note 6 link link 5
5 dollar.com see note 6 na link 7
6 nationalcar.com see note 6 13 7 1
7 enterprise.com see note 6 na 4 na
8 thrifty.com*** see note 6 na 1 2
9 rent-a-wreck.com see note 6 na na na
***indicates company has multiple, high-ranking websites
  
MAJOR SEARCH ENGINE RESULTS**
RANK TOP SITES* SNAP DIRECTHIT GOOGLE ASKJEEVES
1 hertz.com 4 5 17 8
2 avis.com 11 3 16 3
3 drivebudget.com*** 1 na na na
4 alamo.com*** 7 link na na
5 dollar.com 5 link na na
6 nationalcar.com 3 2 11 2
7 enterprise.com 6 7 1 10
8 thrifty.com*** 8 4 2 7
9 rent-a-wreck.com 13 na na na
Notes:
1. **Numbers listed under search engines indicate position assigned to a site in their results.
2. *PC Data ranking is based objectively on unique monthly visitors.
3. Searches conducted on 4/10/00 with search string "car rental".
4. "na" indicates site was not available in the top 20 listings on the search engine.
5. "link" indicates the search engine had a link to the site, but not as a search result.
6. Netscape data unavailable. Search engine failed to return any results over several attempts on 4/10 and 4/11/00.
7.***indicates company has multiple, high-ranking websites

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